Hailey Bieber swore for the Rhode skincare trademark violation
Purna Khtau and Phoebe Vickers, brand founders, filed a lawsuit against Hailey Bieber at the U.S. District Court for Southern District of New York Tuesday, June 21.
Khatau claims Vickers, herhusband, founded the company May 2013, and that they have “dedicated themselves” to the Rhode brand growth and development through personal struggles.
The brand is now considered an established brand, sold in high-end stores including Saks Fifth Avenue and Neiman Marcus, and worn by celebrities such as Beyoncé, Rihanna, and Mindy Kaling.
Read More Emma Stone, actress, was able to sell a Malibu house
Hailey Bieber launched the Rhode skincare line earlier in the month. Vickers and Khatau both claim that they noticed market confusion immediately thereafter, which was already hurting their brand.
“Nine years ago we quit our jobs to start Rhode. It was just outside our home. This turned into a fashion business. In a statement posted on Instagram, he stated that the company owned it.
An earlier report claimed that Hailey Bieber had created a line for skincare products.
Donut with Icing was the unofficial mascot of Rhode Skin. Haley Bieber shared a photo on social media and added a donut emoticon to her signature. This later revealed all about the brand.
Below the posts. You can liken skincare to something. It has always been a donut made with fresh butter and icing. I want my entire body to look like a shiny, golden donut. “The model shared that you should be delicious from head-to-toe.
